Whan I am developing something I am more focused on the engineering behind and not on setting up basic things. I just use any available system and I will deal with the optimization at a later stage.
This was the case also for rotrafic.xyz, it uses a double opt-in for registration so I used Sendingblue now Brevo for the transactional emails.
While monitoring the registrations I saw that some emails were dropped as the IP of Brevo was blacklisted. This should be easy to fix, I told myself.
Well, apparently not … they are unable to change the IP or take any actions on the blacklisted IP.
very bad experience with @brevo_official (ex #Sendinblue). Multiple emails soft/hard bouncing due to blacklisting of their IPs. I have asked for assigning a new one and seems they are not able to do it.
Moving to @awscloud SES
— Valentin Văleanu (@vali_valeanu) October 30, 2023
This made me to refocus on a proper email solution so I went AWS SES and the results are quite mindblowing.
Let’s set the stage first:
- No dedicated IP
- Messages included or in free Tier are not counted
- Hosted in Europe
- API or SMTP
Brevo has a starter package where you pay 10 eur/20k emails so 0.0005 per email message not including additional costs.
AWS SES cost per email is 0.10$/1000 emails so around 0.0001/email message.
Seeing such a big difference I said let’s see what I can do for a friend that is using Mailgun. Mailgun costs were around 20-40 eur/month for 20k-40k emails per month. This means a cost of 0.001$ per email message which is 10 times more than AWS SES.
I moved my friend to AWS SES and the monthly costs dropped down to around 1/10 of the previous Mailgun service.
